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This is a blog dedicated to the art and science of selling. How many of us grew up planning a career in sales? How many college class catalogs have a course called "Sales 101"? (Please don't confuse sales with marketing in the course catalogs.) How much study have we given to this rewarding profession?



Facts are, the overwhelming majority of sales people "fell" into sales. Unless we work for a larger company with professional development budgets, most of us have never had formal training in the profession. And let's face it, most sales people simply "wing it" on the sales call. None of this is good for our success or profession.



This blog looks to promote more art and science into the profession of sales so that your results, either as an individual contributor or as a sales leader, become better, more predictable and sustainable. Many years of b2b sales experience and management experience give me a vast reservoir of sales and leadership wisdom to share with you. I am glad you came and I hope you contribute.

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Wednesday, January 20, 2010

Wait Buster - Code Green!

So none of yesterday's ideas worked for you? Or maybe not fast enough? You're under the gun to deliver tomorrow. I understand.

Consider the idea of what I call a "Code Green". Now, not meant for ordinary deals (but talk to management - they could be amenable), this is an opportunity to gather your management around a single opportunity of significance in an emergency, i.e. the opportunity is not progressing or has slipped, or has even just emerged but looks complicated. I call it "Code Green" because green is the color of money. In a prior company, we called it Code Blue but that insinuates the patient is dying!

Here, you gather senior management from all functions on short notice to become creative and to bust through internal barriers towards winning the deal. It cannot be a critique of the salesperson's actions to this point - absolutely not. The meeting must present a clear plan for going forward that garners internal organizational support throughout, and gives your team the best chance of winning.

It works, all of the time, if it is called at the right time! I once had an outstanding sales manager who taught me, "never lose alone - get the chiefs involved!" Great advice!

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